Peter has been Chief Executive of GS1 New Zealand since January 2004. Before joining GS1, Peter worked in senior roles at BearingPoint, Standards New Zealand and Apple Computer. He has served as a Senior Lecturer in IT marketing at Victoria University and an Adjunct Prof. in Information Systems & Computing at Unitec.
Peter has post-graduate qualifications in science & marketing.
In his spare time, Peter loves going on adventures (at the beach, into the Waikanae swamp, or in the bush), loves DIY and is proud of his personal best on his sand yacht speed of 91kph.