What we do

We provide NZ businesses with global data standards and solutions for efficiently identifying, capturing and sharing vital product and location information. 

Globally standardised unique identifiers are at the heart of what we do – for products and locations.  These fuel our data sharing systems and traceability tools.

50 years ago, we started out with the humble bar code in grocery and now we work across many other industry sectors like government, healthcare, hardware, logistics and transport.  

An example is our Global Location Numbers that are used in the Covid-19 posters we’re all currently scanning every day.  And, within supply chains, our barcodes and location numbers provide product visibility and traceability every step of the way and, accurate inventory information.  For the end consumer this means they have visibility of a product’s availability at any point in time and also where it comes from. 

We enable industry to scale sustainably, safely, and securely – here in New Zealand and globally.

We’re a not for profit - existing for the success of our members and New Zealand.

Learn more about our standards.

GS1 – networked globally

We’re part of a global family of organisations that believe in the power of standards to transform the way we work and live.

Unique identification is the key link between the physical and digital.  It enables the connection between organisations – their products and locations. 

We collaborate with industry and provide GS1’s global standards and solutions including unique identifiers, traceability tools and data sharing systems.

Back in 1971 a group of US based competing supermarkets and other business leaders agreed on the first standards for the humble barcode, now embedded in the global economy.  NZ was one of the earliest adopters of scanning globally.