NZ Food and Grocery Council Digital labelling webinar

Keeping information consistent between your physical products and what’s online can feel challenging – but there are some practical things you can do to make this easy.

A group of GS1 New Zealand members participated in a recent webinar hosted by the NZ Food and Grocery Council discussing industry best practice for ensuring data consistency between digital labels (what is displayed online) and physical labels (what is displayed on your product). It was helpful to hear from both Farrah’s and Epicurean Dairy about how they go about this. 

Watch the webinar

Practical tips

  1. Ensure there are clear responsibilities between teams such as Product Development, Marketing and Sales teams when it comes to who is responsible for keeping online product data up to date.
  2. Plan regular team sessions to communicate about physical and digital labelling
  3. Create a clear process for updating product data 
  4. Develop a new product launch checklist 
  5. Provide or seek training to upskill your team
  6. Ensure there is a transfer of knowledge when staff members leave and new staff start
  7. Make the most of GS1 NZ’s online resources and training

Training and service solutions from GS1

Want to understand the foundations of GS1 standards and systems? We have in-person training in Auckland, Wellington and Christchurch that you can attend. We also have a range of service specific webinars. Alternatively, we can arrange tailored training for your business. See all training options

OnPack

Many GS1 NZ members use our cost-effective OnPack data service to help keep their online product data up to date from only $16+GST per GTIN for members.

Read more about OnPack data collection