Barcodes
Selling a product starts with a GS1 barcode number (GTIN) and graphic.
Products need GS1 globally unique identifiers for scanning in stores, online, throughout your supply chain and beyond.
What is a barcode?
Barcodes are made up of a barcode symbol and number.
The symbol can be scanned enabling businesses to identify and track products as they move through the supply chain.
Barcode number
Global Trade Item Number (GTIN)
Barcode graphic
The symbol that is scanned
Barcode
Number & graphic
Why use GS1 barcodes?
GS1 is the only authorised provider of authentic, globally unique barcode numbers (GTINs) – providing visibility and traceability here and around the world. GS1 barcodes are required by major retailers, distributors and regulators all over the world to identify and track products as they move through supply chains.
GS1 barcodes uniquely identify your company as the brand owner of every barcode. You’ll receive a certificate to show that the barcode numbers (GTINs) licensed to your company are unique to you - globally.
You’ll need a unique barcode for each product, as well as the carton/case they are shipped in. Logistics units such as a pallet, (required by some retailers) require a Serial Shipping Container Code (SSCC). Find out more about using SSCCs.
Benefits of GS1 barcodes
Better traceability
GS1 barcode numbers (GTINs) are licensed to you so they can be tracked and traced through the global supply chain, easily and efficiently.
Truly global
GS1 barcode numbers (GTINs) are the global standard for identifying items and GS1 is the only authorised source for GTINs worldwide.
Increased visibility
GS1 barcode numbers can help search engines and online marketplaces recognise and represent your products correctly, making them more visible to consumers, globally.
Success story
Sachie's Kitchen use GS1 barcodes, view their story.
2D barcodes
GS1 2D barcodes offer many benefits because they can have significantly more product information that can be captured and encoded in them. 2D barcodes are commonly used for batch/lot number, serial number, best before date use-by-date and much more – and all in one, single (and small) barcode symbol.
As well as being scanned at the check-out, 2D barcodes can also be ‘web enabled’ for consumers to scan and be directed to your website.
Barcode Pricing Plans
Affiliate - single barcode numbers
Affiliate suits small, start-up businesses with annual turnover of less than $1 million and a limited product range, or those wanting to buy single barcode numbers. See Affiliate pricing in the table.
|
Licence fee/ per number |
$60 |
|
Cost per barcode graphic |
$15 |
Full Membership
If you need multiple barcodes and access to other GS1 New Zealand services and benefits, becoming a member is a great option. As a GS1 member you’ll pay an annual membership fee and a (one-off) licence fee per block of barcodes.
GS1 members get access to:
- GS1 barcode numbers
- 5 FREE Global Location Numbers (GLNs)
- 10 FREE barcode graphics annually
- 5 FREE verification reports annually
- GS1 New Zealand services discounts
- Free GS1 weekly webinars.
*GS1 fees structure is based upon Annual Turnover.
|
Gross annual |
Annual fee |
|---|---|
|
$0-1m |
$450 |
|
$1-2m |
$595 |
|
$2-10m |
$875 |
|
$10-30m |
$1,490 |
|
$30-100m |
$2,895 |
|
$100-500m |
$4,450 |
|
$500m-1b |
$5,750 |
|
$1-5b |
$7,600 |
|
Over $5b |
Price on application |
Licence barcodes
GS1 members can licence blocks of barcode numbers (Global Trade Item Number - GTIN).
|
Number of barcodes |
Licence fee |
|---|---|
|
100 |
$105 |
|
1,000 |
$265 |
|
10,000 |
$525 |
|
100,000 |
$2,600 |
| Note: All prices are GST exclusive. |
Are you planning to sell your products in the North American market?
Please note our EAN-13 barcodes should work in North America but only if the retailer's system is set up to take 13-digit numbers. Please check with your importer or agent in North America to determine if the stores they sell to (or intend to sell to in the future) can scan EAN-13. If in doubt you will need a US barcode (Universal Product Code - UPC) which contains a twelve-digit number - these are widely accepted in North America.
Please fill out the form below or give us a call (there will be an extra cost for these). If you do need a UPC, it is usable everywhere in the world so you may not need to label separately for any other market.
Barcodes in action
Barcodes in Healthcare
GS1's barcodes are used in the New Zealand Healthcare sector to enhance patient safety outcomes, while reducing the cost of healthcare delivery. GS1 barcodes are the most widely used supply chain related standards in global healthcare today. Discover more
Barcodes in Logistics
When barcodes are used in logistics, they provide a more automated, accurate and reliable system to manage inventory. They also provide a faster, more streamlined supply chain with greater visibility and security. Discover more
Barcodes in Retail
Barcodes are used on retail products to help retailers sell products quickly and efficiently. They're used for scanning at the checkout as well as managing stock levels. Discover more
Barcode Verification
When you have a product with a barcode, you need to ensure the barcode number is correct and the barcode symbol will scan. Retailers may ask you to get your barcode verified before submitting your product to their stores.
GS1 can test and verify for barcode correctness and barcode quality.
